Unlocking Potential Investment on FoodStartup Indonesia

Food and beverages becomes one of the impact investment focus to achieve in their attempt to solve social, economical, and environmental issues. We have seen how many small and medium enterprises (SMEs) outlining their solutions relates to alternative proteins, plant-based food, and better food value chains.

However, is there an impact on the reality on the ground? Is food related investors really care about impact, or are they focused on the financial return only? This report breaks down the learnings from food startups investors through the insight from Food Startup Indonesia (FSI) as one of the very active platforms to fund food startups, and is endorsed by the Ministry of Tourism and Creative Economy. FoodStartup Indonesia (FSI) is a platform to provide funding access to food startups in the Indonesian market initiated in 2016. FSI considers every investor category and funding mechanism. It offers matchmaking, mentoring, and qualified legal advice to help startups scale.

The FSI is using the Planet, People, and Profit (3P) framework in curating and selecting this year’s FoodStartup Indonesia contestants. Nearly all FSI Demoday participants claimed to be adopting at least three Sustainable Development Goals (SDGs) in their companies, with 40% of respondents reporting that their companies saw a boost in earnings during the pandemic. The participants are mature (i.e. foundation of at least four years) and headed to the scale-up phase. The average age of the founders is 33–40, with a company age of 4–7 years.

Now, let us download this deep dive report to understand what FSI has developed to the ecosystem, how it attracts more than 1,000 selected startups, and 112 respondents from all FoodStartup Indonesia cohorts, the majority from 2022 participants. According to all investors, the SDGs and the Environmental, Sustainable Governance (ESG) Framework are the guiding principles for impact business, but disparities exist in how investors quantify and apply them. The survey also demonstrates that investor interest in impact business is increasing. However, each investor will define an “impact firm” differently. Interesting, right? Download the report now through the button below to get an insight into the food and beverages startup ecosystem in the impact investment.

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