East Ventures, a pioneering and leading sector-agnostic venture capital firm in Indonesia, recently launched its inaugural report named East Ventures – Sustainability Report 2022. This report outlines the robust progress and range of initiatives among the firm and its ecosystem, as well as the sustainable investment framework towards sustainability. This report is now also available in Bahasa Indonesia version, which is dedicated to further serve its purpose as the guideline for all stakeholders.

Avina Sugiarto, Venture Partner at East Ventures underlines the importance of ESG incorporation and the firm’s commitment in being at the forefront of the changing consumer trends and behavior towards ESG. The commitment is based on many changes in consumerism, specifically how consumers are increasingly concerned about ethical business practices, a shift in preference towards environmentally friendly and socially responsible products and services, and workers choosing companies that are impactful.

Therefore, stronger ESG narratives and implementation directly increase a firm’s overall productivity from their talent, as well as provide higher transparency and reputation protection with good governance and proper risk management.

With regards to sustainability, there is a common misconception that it only revolves around the environment and the earth. Utari Octavianty as the Co-Founder and Chief Sustainability Officer of Indonesian-based fishery startup, Aruna has attested to this misconception. She believes that sustainability is all about people, planet, and profit; and these 3P share an equal sense of importance and responsibility. Based on this notion, Aruna decided to create a division that focuses on sustainability and how as a co-founder she wants to be in charge of overall progress towards improvement.

Source: East Ventures